Think. Create. Design. WRL.

Follow Your “Cocoro” (Heart) with Noriokids.com

By Norio Saneshige

Since I was a child, I’ve always loved creative activities such as drawing, building and designing – and I still do at WRL! My favorite activities as a kid involved building with Legos as well as building forts and hideouts. I had such a great time!

Most of us have almost forgot how fun and exciting these moments were, but as a father of two children, I’ve encountered many situations where I can see in their eyes that they are going through the same experiences I used to go through. That is why I created Noriokids.com and more specifically, the Cocoro – Interlocking Playhouse System.

“Cocoro” means “Heart” in Japanese. As we all know, ‘home is where the heart is’. I believe that the Cocoro playhouse will be the home of fun, excitement, comfort, shelter, creativity or whatever children want it to be – it’s up to them to decide. Allow them to follow their hearts to experience this unique playhouse.

“It takes a village to raise a child.
It takes children to raise a village.”

 

The environment children live in nowadays is much more convenient and digitized. You can have the virtual experience any time on your digital devices and I love it too, however, I feel that they don’t have enough chances to be immersed in the real world with “hands-on” experiences.

Our mission is to inspire children to discover how fun and exciting it is to use their imagination to create their own worlds and values. I believe EVERY child has this limitless potential to be whatever they want to be to make a difference in our world, but it all starts from pure imagination!

It has been an amazing journey to work with local organizations, which together, inspire many children in northern Ohio to follow their “cocoros”.

Successfully Climb the Social Media Ladder

WRL’s Social Strategies, Savings & Beyond to Increase Your Reach & Revenue


By Olivia Tharp

 

What many existing companies may not realize is that there’s an extremely beneficial free online marketing tool that is being underutilized, if used at all. In fact, 24 percent of small businesses aren’t using social media due to the fact that they may be slow adopters, skeptics still stuck on the outdated stigma that “Likes don’t matter”, or are just too busy to dedicate time to being diligent on at least one channel.

Engage in Social Benefits

The simple truth of the matter is social media for business saves time, money and most importantly increases your company’s ROI by spreading your company’s messages instantaneously and with extraordinary effectiveness.

Many companies are quickly adopting and being more active on social networks, recognizing it as a business necessity for both B2B and B2C. Once implemented, it’s important to leverage internal support for a social business case to both leadership allocating funds as well as to employees securing new marketing budgets dedicated to social.

How Far Our Reach Goes for You

Social media experts have a variety of diverse capabilities in the digital marketing field. We offer everything from social media ideation and creation of developing monthly planners, to social management of scheduling all posts with links, tags, photos in the online tool Buffer.com, to monitoring comments/messages on pages for reputation management, to general project management tasks and social media marketing research on industry articles, events, benefits to audience for both organic and boosted posts for all social media channels. Knowing how to navigate the social realm is strategic and learned – we can help you find your way, turning social media influence into action.

These experts are also able to provide monthly scheduled planners with linked, tagged and photo postsmonthly/quarterly Social Reporting and Performance Analytics that include a summary of posts and impressions, landing page visitor counts, interactions with resources and links and provide recommendations for improvement. These statistical metrics and insights prove your social strategy delivers ROI to your organization showing that these efforts play a large role driving sales conversions.

If your business wants to learn more on how to optimize your social media accounts, we offer Social Media Training as a complete digital marketing solution. WRL provides this diverse educational service that advances your company’s online marketing and media success. We share with you the techniques and best practices to create and execute comprehensive strategies that effectively leverage digital channels to protect, build and enhance a company’s reputation while supporting its business objectives. Social media training provides tactics that include customized messaging and optimal posting times for clients who are interested in learning more about using different channels and managing or implementing their social accounts.

WRL Performances and Insights

I had the opportunity to speak at Florida Tile‘s National Sales Conference in Lexington, KY earlier this year. I spoke about how beneficial social media is for business and how to best utilize it through the upcoming Facebook Ad Campaign WRL planned for their company. We’re grateful to have Florida Tile, as well as many more clients as trusted social media partners.

 

Like” What We Do?

WRL brings solutions to your market that will empower you to drive business growth via social media. Let us help you turn your Social Media Influence into Action. Contact Us Today.

Women’s Impact Awards – 5 Years of Unleashing Power & Realizing Potential

Celebrating Women Who Leave a Legacy & Make an Impact

 

Women’s Impact Inc. Award Recipients (left to right) – Sue Ramsey, A representative for Merle Griff, PhD, The Honorable Judge Taryn Heath, Kay Feagles, and Nancy Platek from The Women’s Fund Endowment of Stark Community Foundation

WRL Art Director and Women’s Impact Awards Planning Committee member Tracy Arenson and WRL PR and Social Media Specialist Olivia Tharp joined nearly 150 professional female colleagues for the 5th Anniversary of Women’s Impact Awards on March 23. Alongside Main Event Sponsor Mercy Medical Center of Canton, Ohio, WRL Advertising was proud to be a Supporting Sponsor for this inspiring event.

Olivia Tharp and Tracy Arenson of WRL Advertising

This milestone occasion celebrated four deserving individuals and one local organization who have encouraged women to move forward boldly in areas as diverse as entrepreneurship, personal independence, justice, sports and financial empowerment. These inspiring leaders – Kay Feagles, Merle Griff PhD, The Honorable Judge Taryn Heath, Sue Ramsey, and The Women’s Fund Endowment of Stark Community Foundation – have made it their purpose in their respective areas to transform women’s lives by creating connections, encouraging education and offering advice to further advance women in our community.

Since the Canton chapter’s inception in 2012, this group of Women’s Impact, Inc. members has continued to grow in number and further expand its programs and offerings. These currently include mentoring, signature professional development events, a speaker series, networking events and restorative activities – all which aid to the organization’s ultimate goal of encouraging women to unleash power and realize potential.

Special Thanks to the Women’s Impact Awards Planning Committee (left to right) – Barb Mucci, Paula Mastroianni, Laura Baloun, Dianne Digianantonio, Tracy Arenson and Dawn Campanelli

Each member has exemplified what it means to be passionate and powerful in her career and in her life. Many Women’s Impact members – from various occupations, ethnicities and ages – have not only achieved their dreams both professionally and personally, but surpassed even their own expectations.

Sue Ramsey, one of the night’s honored awards recipients and the highly decorated and extremely humble former Head Women’s Basketball Coach of Ashland University voiced a memorable quote one her mentors once shared with her, “What I am is God’s gift to me. What I do with myself is my gift back to God.” ~ Leo Buscaglia

Do something today for yourself to unleash your power and realize your potential.

Your Virtual Tour is a Reality with Our Google Street View | Trusted Team

WRL recently added a new service, Google Street View | Trusted.

Google Street View – a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world – now provides the Trusted program. A potential customer can view not only the exterior of your business, but the interior as well through high-quality, 360 degree images taken by our verified Google Trusted photographers.

Take a look at the most recent Google Street View Tour of panoramic shots we took of the Boardman Community of Shepherd of the Valley Lutheran Retirement Services in Ohio.

Google Street View | Trusted is very affordable and practically effortless for you.  The virtual tour is linked with your Google+ Page and can be embedded into your company’s website and your other marketing channels so it’s easy to find, view and only takes a few hours to complete. This feature is another great way to increase traffic to your website and doubles your image presence on Google.

Research shows a 67 percent increase in interest among consumers who see virtual tours. Additionally, consumers use mapping products, like Google Street View | Trusted, 44 percent of the time when searching for businesses, and 41 percent of those searches result in an on-site visit. Therefore, being able to see inside a company is a great way to build trust and generate even more awareness for your business.

If you’re interested in making a virtual tour of your business a reality, we’d love to produce one for you.
Contact us to see how we can be your Trusted partner today.

Front End Web Developer Internship

We have a paid internship position available if you have the experience and a hunger to train as a front end web developer. You’ll work with our web development team on creative and functional projects for a variety of clients. Knowledge and experience with the following would be ideal:

  • HTML, CSS
    • Bonus points if you have experience with CSS animations
    • Bonus points for SCSS/SASS or LESS
  • JavaScript, jQuery (Only basic knowledge required)
    • Bonus points if you have experience with JavaScript animations
  • Familiarity with WordPress, Drupal, Bootstrap
  • PHP (Only basic knowledge required)
  • Hunger to expand your knowledge and your skill set.

Additional skills and knowledge that would make you a better candidate:

  • Git (or other version control system) experience
  • Knowledge of SEO Best Practices and how to find and fix common issues
  • Familiarity with GSAP, SVG Animations, Google Analytics
  • Familiarity with Photoshop & Illustrator, or other image editing software

Please submit your resume and portfolio to Randal Pope at rpope@wrladv.com

Jacquie Mazziotta Honored with NSME Achievement in Excellence Award

The National Sales & Marketing Executives™ (NSME) of Akron/Canton recognized the 2017 winners of the Accent on Excellence™ awards on February 28 for demonstrating the highest levels of professionalism during their careers in sales and marketing. Our own Jacquie Mazziotta was one of the honorees for excelling in her current role of providing public relations and marketing communications strategy for several clients in the manufacturing, retail and commercial building industries at WRL Advertising.

Prior to her current role, Jacquie worked in education with several school district superintendents in Summit County as well as with educational leaders at the state level on messaging development and strategy.  A champion for public education, she served as communications director for Stow-Munroe Falls City School district where she was vital to the passage of a new $6 million levy as well as a $5 million renewal campaign. There, she spearheaded the implementation of social media combined with multi-faceted marketing strategies, leading communications efforts into the digital era.

The NSME Achievements in Excellence awards recognize the best practitioners in the sales and marketing profession. Winners are selected by NSME leaders, based on nominations from local professionals. Criteria include professional experience and demonstrated performance, as well as community and civic involvement.

Jacquie joined 26 other sales and marketing professionals being honored with the Achievements in Excellence™ award. (A complete list of winners is available at NSME Akron/Canton – Achievements-in-Excellence Recipients.)

David Baker, President and CEO of Pro Football Hall of Fame, was named 2017 Executive of the Year; Dan Flowers, President and CEO of the Akron-Canton Regional Foodbank, was honored with the Outstanding Community Leader award; and Angela Garbicz, a graduating senior at The University of Akron, received the Jim Butler Collegiate Award.

 

Funny Business

I’ve been a fan of stand-up comedy for nearly as long as I’ve been in sales – over 20 years. Ever since I discovered Comedy Central in the late ‘90s, I’ve watched every comedy special and stand-up showcase possible and have gone to dozens of clubs to see comedians perform. But it wasn’t until recently when I tried doing stand-up myself that it dawned on me how much comedy and marketing have in common.

Throughout my sales career, business development has been an integral part of my job description, and it is where I have focused the majority of my efforts over the past several years. What drew me in that direction was the creativity of developing things such as the messaging for a print ad, a TV commercial or a radio script, and the connection that takes place between a marketing professional and a company.

My approach for my first open mic performance was similar to my approach when managing any marketing project for a new client.

Preparation: Identify strengths

Develop Content: Define message, tailor for audience

Delivery Method: How to best reach the audience

 

After watching the video of my first performance, it hit me like a lightning bolt. What I was doing was simply marketing the message that I had prepared, where my jokes were the product, the audience was my target consumer base and the laughter was my sale! I was able to see which jokes worked, which jokes didn’t work and what adjustments I needed to make on timing, delivery or content for my next performance to get more sales… I mean laughs!

Marketing is similar to stand-up comedy as well as other forms of art or entertainment. You put together ideas and concepts into a variety of formats to communicate your message to people you think will be interested. It’s a fun process when done with some creativity, courage and a sense of humor.

Graphic Designer

Job Description

WRL Advertising, a Canton, Ohio advertising agency, is looking to grow our design team with another talented graphic designer who is motivated, ambitious, resourceful and passionate about their work. Ideal candidates must have strong design, creativity and production skills, plus good people, organizational and administrative skills. The position will require periods of work on multiple accounts.

Graphic Designer Requirements (Education & Design):

  • Bachelor’s degree in Graphic Design, Visual Communications or similar
  • 1-2 years of experience is preferred, but not necessary (a desire to learn and grow is the main requirement)
  • Strong design, creativity and production skills
  • Willingness to learn and understand that design “has a specific purpose”
  • Ability to create and design within established brand guidelines, and sometimes without established guidelines

Requirements (Software & Hardware):

  • Strong skills within Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat, Bridge, etc.)
  • At least some comfort level in Microsoft Office (Word, PPT and Excel) and a willingness to learn how to utilize these tools
  • Mac and PC platforms are offered

Requirements (Personal, Administrative & Project Management):

  • Ability to work and communicate with teammates, suppliers and sometimes clients with a positive, professional attitude
  • Ability to work alone at times
  • Strong work ethic
  • Self-motivated and resourceful
  • Well-organized
  • Attentive to details (while learning to understand the big picture)
  • Strong ability to manage routine tasks and follow direction (assigned to you via your Inbox, in meetings or through other project management tools)
  • Must be willing to work extra hours occasionally to help meet deadlines (evenings and weekends)

Other Skills:

Other skills or interests you are passionate about are always encouraged and appreciated, but not required (including, but not limited to):

  • Copy writing and headline development
  • Web design
  • Illustration (info graphics, creative, graphical, photo, technical, etc.)
  • Video, animation, 3D modeling and rendering
  • Photography and photo retouching
  • Branding and Identity

Apply by emailing creative-jobs@wrladv.com. Please include resume and portfolio link.

No phone calls please.

Using Title Tags to Define Your Website

It’s probably safe to say anyone with a computer has “googled” something in search of a website for information. From finding a local restaurant’s phone number to determining a definition of a word, using search engines is quick and easy and quite frankly a big reason the world has gone digital. The words being searched or “googled” will present a list of options, which often consist of websites – sometimes ads – that reference the originally searched words. That’s where title tags are important. Title tags are keywords websites use to tell Google (or Yahoo or Bing) which websites to include in the search results.

In the below snippet, the terms “title tags” were “googled”, and this website – a great informative source on the subject – is an example of one of several sites that turned up in the list of options or search engine results.

 

How to choose good keywords?

All businesses want their websites to turn up at the top of search engine results because it’s how customers find websites and ultimately drive conversions. In order to make sure a company website is being “found” or is “searchable”, it is necessary to choose good keywords that define the site.

Each webpage should have a topic that can be summed up in two to four words, which can be used as the keywords. These few words are essential to a web page because they show a focused topic, which ultimately generates good search results. So when creating a title tag for a website, summarize the web page into a few descriptive keywords.

Identifying keywords and developing website content that makes a website searchable is an important function of what WRL’s SEO (Search Engine Optimization) specialists do. All SEO efforts are constantly in competition with other companies’ efforts to get higher recognition in search engine results. Thus, our marketing experts keep on top of Google Analytics to use it as a tool to efficiently measure your performance.

Title tags and keywords are the basics of SEO, and there are many more layers that get even more technical, so if it’s overwhelming, fear not, WRL can help find the optimal solution for you. For more information about keywords, title tags and SEO services, visit wrladv.com or call 330.493.8866.

Doing Good in a Community

Community involvement is incredibly important to the staff at WRL. While we don’t all reside in the city of Canton, many of us are also deeply involved with activities in our hometowns as well as other local areas in which we do business.

WRL Senior Art Director David Jensen is very involved in the town of Orrville. As a member of the Orrville Chamber of Commerce, he has worked with many of his clients for the betterment of their community attending networking events, annual dinners, etc. This also includes a comprehensive rebranding of the city to help showcase Orrville’s unique blend of geography, history, and personality to pave the way for future community development.

As chairman of the local YMCA Marketing, Membership and Programs committee, David is part of the group responsible for looking at current marketing strategies and how they can help drive new membership and programming within the Y. He aims to lead the cause, through these efforts as well as through valuable connections with many business and community leaders in Stark County, to keep it as a viable community resource for many years to come.

“I have been honored to be on each board and being part of an organization that I believe makes a difference in every community they are present,” said David. “It is an inclusive organization that offers more than a gym or a pool, but an opportunity to become part of all that is good in a community.”