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+ Think

For over 100 years, automotive professionals around the world have relied on Valspar’s refinishing products to bring new life to old surfaces. From the lab to the body shop, Valspar is on the cutting edge in refinish technology. Prospray is one of the Valspar Automotive finish brands and was in need of a brand identity to differentiate it. Valspar Automotive challenged WRL to position the brand as a high-end premium quality product that will be recognized worldwide.

+ Create

Pro-spray was rebranded as a European high-end product in the U.S. automotive market. The rebranding effort differentiated the products among the competition to stand out as the top-of-line automotive finish.

+ Impact

“WRL has been our Agency of Record for the Prospray brand for nearly three years during which time we executed a complete rebrand – from logo to label and all integrated collateral. The new branding perfectly captured the essence of Prospray today as well as our vision for the brand in the future. Norio and the team at WRL not only provides excellent, prompt and friendly service but they also understand our industry, our company and our products. This knowledge delivers high impact designs and results. The WRL team has always been there when we’ve been in a time crunch and have saved us many times.”

— Laura Yerkey, Marketing Director – Americas.

+ Design