News

Recent Aggregated WRL News Features

01.27

Using Title Tags to Define Your Website

It’s probably safe to say anyone with a computer has “googled” something in search of a website for information. From finding a local restaurant’s phone number to determining a definition of a word, using search engines is quick and easy and quite frankly a big reason the world has gone digital. The words being searched [...]

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Tags #: Google, keywords, search engine optimization (SEO), Title Tags,
01.27

Doing Good in a Community

Community involvement is incredibly important to the staff at WRL. While we don’t all reside in the city of Canton, many of us are also deeply involved with activities in our hometowns as well as other local areas in which we do business. WRL Senior Art Director David Jensen is very involved in the town [...]

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Tags #: community, leadership, local causes, networking, OH, Orrville, YMCA,
12.08

How UX Design Improves Brand Value

User experience design (UX) is a relatively new web design discipline practiced in our industry. However, it’s based on decades of practice backed up with psychology and design research. Simply put, visitors to your website must have a good interactive experience. According to Econsultancy, 88% of online consumers are less likely to return to a [...]

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Tags #: easy navigation, mobile friendly site, responsive website design, secure hosting, user experience design, UX, web traffic, website animation, website testing,
12.08

WRL & Pathway Partner for the Giving [Tree] Season

This holiday season, WRL employees will give back to local children through the Pathway Caring for Children’s annual giving tree program. A giving tree – adorned with snowflake tags, each including a child’s name, age and a suggested gift – is on display in the WRL entrance. Members of the WRL team can choose a [...]

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Tags #: charity, Christmas tree, community service, holiday giving, nonprofits, Pathway Caring for Children, volunteer work, WRL Advertising,
11.29

Why Not Tell Your Story with Infographics and Motion Graphics

By Jeff LeBeau Show, don’t tell. We’ve all heard this famous phrase reiterated throughout our industry, and attempts at showing a client’s story can challenge even the best storytellers to ask themselves, “What have you really done to differentiate and go above and beyond to inform your audience?” Powerful tools to consider for your stand [...]

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Tags #: click-through rates, communication tools, engaging content, infographics, motion graphics, social media, Storytelling, video services,
09.15

WRL’s Medium for Media – Jacquie Mazziotta

With the wave of strategic communications and social media options continuing to grow, and the ever-increasing need for creative, attention getting content, WRL Advertising is expanding public relations support to meet client demands. Recently, Jacquie Mazziotta joined WRL as public relations director for the agency and leads the PR department expanding media outreach, communication initiatives [...]

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Tags #: Agency Marketing, Client Support, Communications Strategy, Corporate Branding, media relations and training, Promotions, Public Relations, Reporting,
09.15

Why WordPress Makes Sense for Your Business

Your website is your primary marketing tool. It’s the public face you show the world and for many businesses, it’s the primary point of contact for customers. Every modern website is created using some form of content management system (CMS). When picking a CMS to build your site, the most important question to answer is, [...]

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Tags #: CMS, Content Management System, ecommerce, multilingual support, Online Security, search engine optimization (SEO), WordPress, WordPress plugins,
08.02

Google Analytics and the Big Picture

By Bob Isenberg Although I’ve come to advertising from the creative point of view, I’ve always had a strong need to understand the way the various advertising channels work in unison to create effective campaigns. By understanding how all of these pieces work together, it allows me to become a better project manager and strategist [...]

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Tags #: advertising, Google Analytics, online marketing tactics, Search Engine Marketing (SEM), search engine optimization (SEO), technology trends,
08.02

Keep it Simple with Your Grammar on Fleek if You Want Millennials to Pay Attention

By Jeff LeBeau, President, WRL Advertising I have seen some amazing marketing campaigns with bells, whistles and even flashing lights complete with the latest tools to share everything a company can say about its brand. They can certainly be eye-catching, but not necessarily effective. In today’s world of advertising, public relations, graphic design and overall [...]

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Tags #: cost conscious, Grammar, marketing strategy, messaging, Millennials, photo journaling, positive online reviews, simplicity, social media, tech savvy,
07.06

Athena Awards – The Impact of One Woman

  “Behind every successful woman is a tribe of other successful women who have her back.” – Unknown WRL Art Director, Tracy Arenson believes this couldn’t be more true for the Greater Stark County Athena International Awards. In 2015, she chaired this program and is honored to be a part of the organization’s effort once [...]

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Tags #: community, Making a difference, Stark County, Tracy Arenson, Women's Impact,