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Funny Business

I’ve been a fan of stand-up comedy for nearly as long as I’ve been in sales – over 20 years. Ever since I discovered Comedy Central in the late ‘90s, I’ve watched every comedy special and stand-up showcase possible and have gone to dozens of clubs to see comedians perform. But it wasn’t until recently when I tried doing stand-up myself that it dawned on me how much comedy and marketing have in common.

Throughout my sales career, business development has been an integral part of my job description, and it is where I have focused the majority of my efforts over the past several years. What drew me in that direction was the creativity of developing things such as the messaging for a print ad, a TV commercial or a radio script, and the connection that takes place between a marketing professional and a company.

My approach for my first open mic performance was similar to my approach when managing any marketing project for a new client.

Preparation: Identify strengths

Develop Content: Define message, tailor for audience

Delivery Method: How to best reach the audience

 

After watching the video of my first performance, it hit me like a lightning bolt. What I was doing was simply marketing the message that I had prepared, where my jokes were the product, the audience was my target consumer base and the laughter was my sale! I was able to see which jokes worked, which jokes didn’t work and what adjustments I needed to make on timing, delivery or content for my next performance to get more sales… I mean laughs!

Marketing is similar to stand-up comedy as well as other forms of art or entertainment. You put together ideas and concepts into a variety of formats to communicate your message to people you think will be interested. It’s a fun process when done with some creativity, courage and a sense of humor.

Why Not Tell Your Story with Infographics and Motion Graphics

By Jeff LeBeau

Show, don’t tell. We’ve all heard this famous phrase reiterated throughout our industry, and attempts at showing a client’s story can challenge even the best storytellers to ask themselves, “What have you really done to differentiate and go above and beyond to inform your audience?” Powerful tools to consider for your stand out communication solutions are infographics and motion graphics, crafted by WRL Advertising.

Infographics and motion graphics both convey complex ideas that defy easy, written descriptions by visualizing in universally recognized symbols. This approach utilizes the visual part of our brains to see patterns and make what would be dull or difficult in words, exciting and engaging visually.

Motion graphics are powerful communication tools, and through innovative strategy that appeals to the complex human intellect, WRL Advertising is certainly capturing attention.

Showing vs. telling through video has shown to be an extremely effective method that conveys a core message to consumers who choose what they see and what they retain. Motion graphics are an integral part of reaching today’s audiences and are among the most highly engaging forms of content. While our society has progressively developed shorter attention spans, video has consistently shown itself to be one of the most engaging forms of media, with people willing to watch on average of just over two minutes.

Infographics are great for delivering your core messaging. They use visual images, charts or graphics to seamlessness tell a story or to represent data. Infographics take advantage of something known as the Picture Superiority Effect – a phenomenon that demonstrates images are more likely to be remembered than words.

Both kinds of content, motion graphics and infographics, can form the cornerstone of an integrated campaign. Motion graphics raise search engine rankings for site pages and blogs, are the number one type of content uploaded to social media, and have been shown to increase email click-through rates by up to 13 percent. Infographics are just as at home in these channels and are equally effective in print.

WRL Advertising interactive media professionals have developed motion graphics for the healthcare industry, Fortune 500 companies, educational institutions and other organizations, which have used the medium to explain products and services as well as to train employees.

WRL’s Director of Motion Graphics, James Hill is ranked among the top 100 mixed media talents in the United Sates by AV Video Multimedia Producer Magazine.

If you’re interested in WRL’s comprehensive video services, check out our Motion Graphic and Infographic Portfolio or Contact Us and let us know how we can Think. Create. Design. for you.