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Why Not Tell Your Story with Infographics and Motion Graphics

By Jeff LeBeau

Show, don’t tell. We’ve all heard this famous phrase reiterated throughout our industry, and attempts at showing a client’s story can challenge even the best storytellers to ask themselves, “What have you really done to differentiate and go above and beyond to inform your audience?” Powerful tools to consider for your stand out communication solutions are infographics and motion graphics, crafted by WRL Advertising.

Infographics and motion graphics both convey complex ideas that defy easy, written descriptions by visualizing in universally recognized symbols. This approach utilizes the visual part of our brains to see patterns and make what would be dull or difficult in words, exciting and engaging visually.

Motion graphics are powerful communication tools, and through innovative strategy that appeals to the complex human intellect, WRL Advertising is certainly capturing attention.

Showing vs. telling through video has shown to be an extremely effective method that conveys a core message to consumers who choose what they see and what they retain. Motion graphics are an integral part of reaching today’s audiences and are among the most highly engaging forms of content. While our society has progressively developed shorter attention spans, video has consistently shown itself to be one of the most engaging forms of media, with people willing to watch on average of just over two minutes.

Infographics are great for delivering your core messaging. They use visual images, charts or graphics to seamlessness tell a story or to represent data. Infographics take advantage of something known as the Picture Superiority Effect – a phenomenon that demonstrates images are more likely to be remembered than words.

Both kinds of content, motion graphics and infographics, can form the cornerstone of an integrated campaign. Motion graphics raise search engine rankings for site pages and blogs, are the number one type of content uploaded to social media, and have been shown to increase email click-through rates by up to 13 percent. Infographics are just as at home in these channels and are equally effective in print.

WRL Advertising interactive media professionals have developed motion graphics for the healthcare industry, Fortune 500 companies, educational institutions and other organizations, which have used the medium to explain products and services as well as to train employees.

WRL’s Director of Motion Graphics, James Hill is ranked among the top 100 mixed media talents in the United Sates by AV Video Multimedia Producer Magazine.

If you’re interested in WRL’s comprehensive video services, check out our Motion Graphic and Infographic Portfolio or Contact Us and let us know how we can Think. Create. Design. for you.

Keep it Simple with Your Grammar on Fleek if You Want Millennials to Pay Attention

Diversity Friends Connection Global Communication Concept

By Jeff LeBeau, President, WRL Advertising

I have seen some amazing marketing campaigns with bells, whistles and even flashing lights complete with the latest tools to share everything a company can say about its brand. They can certainly be eye-catching, but not necessarily effective. In today’s world of advertising, public relations, graphic design and overall marketing strategy, less is more rings true for the next generation of buyers. And of course, content is always king.

Forbes reports that beginning next year the Millennial generation aka Gen Y (made of up consumers ages 17 to 34) is predicted to begin spending $200 billion annually throughout their lifetimes. That equates to a whopping $10 trillion! As companies seek to attract this generation of buyers, there are a few things to keep in mind.

This is the selfie generation. Millennials have grown up with computers, apps and smart phones. They document a mundane trip to the local coffee house through photo journaling. The most tech savvy generation in history values reviews and buyer feedback. These multi-taskers can be found with a smart phone in their hands at almost any given time. Yes, that includes when they are eating out, watching television, and beyond. In order to capture their attention, your message must be simple and concise.

Mobile-apps are fully ingrained as an integral part of the Millennial way of life. These handheld communications tools naturally provide a 24-hour shopping opportunity as well as a means to communicate and see influencers’ opinions. Do not be fooled by emojis and LOLs. This generation views themselves as highly educated and holds themselves to higher standards, especially when it comes to proper grammar. Yes, they have “zero chill” when it comes to letting improper grammar fly. According to a recent Los Angeles Times article, “Millennials are annoyed when your grammar’s not on fleek.” So proofread your content before you post.

I must disclose I, too, am a Millennial and when talking with our other Millennial staff members at WRL I find this group of consumers are cost conscious and loyal buyers. They actively seek opinions and reviews and are not necessarily impressed with bling and catchy ad campaigns. The more online content and positive reviews available about your product or service, the higher the likelihood that Millennial purchases will increase.

I asked a couple of WRL staffers their thoughts about major considerations when making a purchase and found their responses to be strikingly similar.

“When I buy something, I consider whether I can find a better price for the same quality, which I value in a product. I do as much research as needed to make sure if the amount of money I’m spending on something is justified,” said Olivia Tharp, WRL social media strategist.

Interestingly, when I posed the same question to WRL website developer, Randal Pope he said, “Can I get this cheaper online/elsewhere? Is there a better/less expensive alternative?”

When putting together your next campaign strategy, a great opportunity exists to capture the Millennial audience. By keeping your message simple, concise and grammatically correct you may develop a lifelong customer.