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Extreme Office Makeover

WRL Rebrands its Conference Rooms

First impressions are everything. Our clients know and trust that WRL will always deliver high quality and innovative work from our expert team – a team who is dedicated to maintaining strong, long lasting customer relationships. However, while we have always put our clients and their project work first, as a result, our office space fell to the back burner. But here’s the good news – we’re finally prioritizing ourselves as well as our customers, and have made some big changes around here.

No more are the dated orange conference room chairs and blank white walls thanks to the WRL Interior Design Team led by resident creative director, Norio Saneshige. We completely revamped our home away from home and are excited to show it off.

Norio explains how he came up with the key design themes throughout, “My theme for our interior redesign was modern, clean and inviting with a touch of mid-century design flair to reflect our WRL brand. One of the many unique things about WRL is that we have our own interior design team within the agency. Each team member came up with ideas and I helped coordinate them all to fit the overall theme of the space, thus, it was a collaborative effort. We had so much fun picking out the wall colors then painting and selecting furniture as well as the pieces of décor. We are very proud to call it our own.”

The project began a little over a year and a half ago, first bouncing ideas off each other at the creative conceptual stage and then progressing all the way to the finished product you see here. As of July 2017, our collective dreams of a modern space finally came to fruition!

When you first enter, both of the rooms feel even more bright, positive and inviting in person. Furthermore, an area in the main conference room worth significant mention is the back wall. Nestled between two modern lamps and expertly crafted abstract artwork of Stark County’s railways and industrial photography by WRL’s finest, is an illuminated showcase of our agency’s awards. While remarkable, our awards aren’t the first thing to catch your eye in that case – it’s the ephemeral, multi-colored lights that captivate your attention. Their vibrant shades of blue, red, purple, green, white, yellow, etc. are a perfect metaphor to what and who we are as an agency. We’re bright, loud, unique and eclectic, but can be both timeless and enduring at will.

We highlight our different colors in our diverse skillsets, but we also are chameleons who morph to any challenge and to our clients’ needs. We come together to form a beautiful kaleidoscopic of humans and creative thought. Our team is unlike any other you’ll encounter, and that’s the remarkability of how we thrive. The vibrant collaboration, the eclectic company culture and the enduring effort each and every employee puts into his or her work is what makes us, us. At WRL, you’ll gain a loyal partner in your career and perhaps a new friend in life.

While the final design didn’t come without some passionate discussions, we’re happy to say that we’re extremely pleased with the finished product. We hope you will be too! So come see us in our rebranded office and let us Think.Create.Design. for you. Contact us today!

WRL & Pathway Partner for the Giving [Tree] Season

giving-tree

This holiday season, WRL employees will give back to local children through the Pathway Caring for Children’s annual giving tree program. A giving tree – adorned with snowflake tags, each including a child’s name, age and a suggested gift – is on display in the WRL entrance. Members of the WRL team can choose a tag and provide a gift for a child based on his or her wishes.

WRL clients and community members are invited to join us in this gift giving effort. Those interested are encouraged to stop by our office and choose a name off the giving tree and donate a gift for a child. Gifts will be collected at WRL and delivered to Pathway where members of our team will help wrap. Pathway associates will then give the gifts to the children who not only appreciate the gift, but are often most grateful to know they are loved and thought of throughout the holiday season.

Pathway Caring for Children is a non-profit social service agency that provides foster care, adoption and mental health services to over 600 children and families in the northeast Ohio community each year.

Giving back to the community is important to our team. Here’s a look at what WRL staffers have planned this holiday season. James, Director of Motion Graphics, will volunteer with his children at the Stark County Humane Society and also donate new coats to an Akron family who lost all belongings in a fire. Jacquie, Public Relations Director, and her family are volunteering at St. John’s Food Pantry, and Nathan, SEO Specialist, volunteers at his church’s holiday festival. Joannie, Office Manager, and her family buy gifts to fill shoe boxes to send to children in third-world countries as part of her church’s initiative, and Steve, Senior Account Executive, and his family host a 5K race, the Frosty Frolic, that raises money for Hammer & Nails, a local ministry that assists disadvantaged Stark County homeowners with home and property repairs.