By Jeff LeBeau
Show, don’t tell. We’ve all heard this famous phrase reiterated throughout our industry, and attempts at showing a client’s story can challenge even the best storytellers to ask themselves, “What have you really done to differentiate and go above and beyond to inform your audience?” Powerful tools to consider for your stand out communication solutions are infographics and motion graphics, crafted by WRL Advertising.
Infographics and motion graphics both convey complex ideas that defy easy, written descriptions by visualizing in universally recognized symbols. This approach utilizes the visual part of our brains to see patterns and make what would be dull or difficult in words, exciting and engaging visually.
Motion graphics are powerful communication tools, and through innovative strategy that appeals to the complex human intellect, WRL Advertising is certainly capturing attention.
Showing vs. telling through video has shown to be an extremely effective method that conveys a core message to consumers who choose what they see and what they retain. Motion graphics are an integral part of reaching today’s audiences and are among the most highly engaging forms of content. While our society has progressively developed shorter attention spans, video has consistently shown itself to be one of the most engaging forms of media, with people willing to watch on average of just over two minutes.
Infographics are great for delivering your core messaging. They use visual images, charts or graphics to seamlessness tell a story or to represent data. Infographics take advantage of something known as the Picture Superiority Effect – a phenomenon that demonstrates images are more likely to be remembered than words.
Both kinds of content, motion graphics and infographics, can form the cornerstone of an integrated campaign. Motion graphics raise search engine rankings for site pages and blogs, are the number one type of content uploaded to social media, and have been shown to increase email click-through rates by up to 13 percent. Infographics are just as at home in these channels and are equally effective in print.
WRL Advertising interactive media professionals have developed motion graphics for the healthcare industry, Fortune 500 companies, educational institutions and other organizations, which have used the medium to explain products and services as well as to train employees.
WRL’s Director of Motion Graphics, James Hill is ranked among the top 100 mixed media talents in the United Sates by AV Video Multimedia Producer Magazine.